An elite yoga teacher is a passionate yoga follower, who turns his / her passion into the profession. Whether you are a yoga teacher or into the yoga business, it must be clear to you what path exactly you want to follow. Every individual wants to be successful in whatever venture they choose as an aim of their life, but they must remember that success comes in different flavors. So, in order to be successful in yoga business, one must first decide what success actually means to them – whether it is about positively impacting the lives of their followers or owning a yoga studio or being a global yoga influencer by successfully running online yoga classes. Whatever may be your goal these insights from the Yoga Business Coach will help you to craft a perfect and successful Yoga business you dream.
These tips about 12 secrets of successful yoga business will help you determine if you are on the right track or not, and prove beneficial to evaluate the progress you have made or the things you still need to improve or achieve in order to take a step closer to success.
1. Decide your vision & mission
The very first thing you must determine after you decide to venture into any kind of business is – “ vision & mission “. Especially, if you want to successfully run the yoga business you should have a clear idea of why you are running this business and what your mission is. Once you are clear about what you want from your business, your vision is more focused towards doing efforts for achieving that particular goal only.
So, it is mandatory you must pre-decide where you see yourself – as a yoga trainer uplifting lives, global influencer through online tutorials, or running the best yoga studio out there. Your mission for example- reaching out to 1 million people through online tutorials, must also be clear in your mind.
2. Find out your micro niche & get mastery on it
Though niche is a technical word, in simple words niche can be stated as various professions or businesses you can choose from as a career for example, hospitality industry, entertainment industry, wellness and fitness industry, medical industry, etc. A yoga business owner has already decided wellness and fitness as the niche but there is much more to it. Deeper you go, you will find the micro-niche from the yoga industry.
A micro-niche is the subpart of the main niche. You must choose a micro-niche in yoga business like a celebrity yoga trainer, yoga blogger, online yoga tutor, medical yoga therapist or yoga business coach, and many more. There can be again sub-parts of these micro-niches. Once you decide your micro-niche you must master that field. Perfection can be achieved through focused thinking which is only achievable when you are completely submerged in your decided micro-niche. If you are still confused about how to choose an appropriate micro-niche you can take the help of the Yoga Business Coach.
3. ‘Coaching aspirants’ and ‘Maintaining business’ are two different skills you need to learn
Coaching yoga aspirants to follow your passion for teaching need not necessarily pay the bills. Maintaining your yoga business completely requires different skills. Though classes and social yoga events may not generate high-end income; they build awareness and give you exposure. You must connect to your students through newsletters and social media so that you can build a personal relationship with your aspirants and be able to sell the high-priced products and services to them and to their other contacts. All these business aspects you need to be skilled at, along with coaching. Get trained from Yoga Business Coach.
4. Be a changemaker- Spread the light of yoga as well take the control on your business too
It is the authenticity that sells, so build your story – why you decided yoga as a career, any life-changing experience you got during yoga journey, what was your inspiration for choosing yoga as a career. The genuine and real-life experience about the light that yoga brings in your life makes it more believable. Be a change-maker in your follower’s life.
People love you when you are truly yourself and still very confident and happy about the fact, this authenticity sets you apart from the others. This will attract your clients who can truly align with you and keep coming back to be blessed with your wisdom about yoga lifestyle.
5. Accept new technology and trends
You must be aware of the new technology and trends in the yoga business and must accept them in your business routine. New trends emerge like family yoga, couple yoga, corporate yoga, and many more. People seek comfort and flexibility in their fitness regime, where they can perform yoga from the comfort of their home that too feasible with their busy schedule. Use the technology by offering live streaming of your yoga sessions to your members. You can inform people prior to joining your live sessions by promoting or posting information on social media like Facebook, Instagram, or creating your YouTube channel.
6. Build your online hub. Start networking.
The new trend of practicing yoga from home due to time and work barriers must be captured by building your online hub. There is a vast audience and customer base available in the online world you must grab that opportunity by starting online yoga classes.
Developing the right connections is vital for a successful yoga business, so networking is very important. Endorsing the yoga products, partnering with corporates, connecting with – other yoga trainers, – companies selling yoga products, and – yoga students, are essential for your yoga business. This increases your visibility in the market. Click here to learn network building from Yoga Business Coach.
7. Market your business
You should never feel shy about marketing your yoga business. Your product or service is going to sell only if it is visible, only if the buyer or client is aware of it. If a customer is not aware of your existence how is he/she going to find you? Various marketing techniques traditional as well as through digital platforms must not be neglected. Find your unique selling point and use it as your marketing weapon. And always remember a satisfied customer is the best advertiser.
8. Learn different strategies to maintain & grow your business
Success comes with strategies that too well planned and well-executed ones. Different marketing tactics along with innovative and effective strategies lead your yoga business to new glories. Maintaining the reputation already achieved and retaining the existing customers along with acquiring new ones and striving for the betterment of the current position is the key to success.
The innovative strategies like conducting yoga workshops, yoga events, discounts, offers, adapting new styles, and keeping up with the current trends and many more must be implemented.
9. Be a giver, devote some part of your skill for the welfare of others
Giving brings pleasure and sharing brings satisfaction. And this happy and satisfied soul is always blooming with energy. Participating in charity events, sharing your yoga knowledge with underprivileged who may not be able to afford the studio prices, conducting sessions for outcasts to motivate them through yoga are some of the few gestures you can do for the welfare of others.
10. Create a higher price offering and learn to negotiate
A business is a business. You must charge what you deserve. Channel yourself as an influencer and create your value so that you can ask for high priced yoga packages. Always create a higher price offering, you can also provide flexible payment options and methods. But at the same time be open for negotiations. Structure your yoga service package at such a high price value that you can always offer some early bird or special discount. Discounted prices always attract customers and prompt them to buy immediately.
11. Learn and update your knowledge every time
A good learner is always a good trainer. If you want to be a successful yoga trainer you must learn new yoga techniques and skills every day. Each day you must try to upgrade yourself with some new yoga knowledge. Learning about new technologies and tools to successfully run your online yoga classes is a must. If you are lacking in any style of yoga, you must enroll for any school of yoga but must keep learning. check out our Yoga Teachers’ training course.
12. Prioritize your practice daily
You need to have your regular practice and sadhana – your daily opportunity to heal and reconnect with yourself. If you really authentically want to transcend your knowledge to someone then neglecting your self-study and personal practice is not an option.
Being in the business but not getting time for personal yoga practice leads to frustration and irritation. So it is always advisable to prioritize your daily yoga practice over everything else.